So, I just came after that the co-finder of Tokidoki is a man! I find that extremely cool, it got me and my friends thinking. We always thought there were females behind the product! But no, cute is for the guys too! I also came to find out that Tokidoki means sometimes. Really interesting! I am a fan of the brand, and always be! This guys is pretty awesome!
tokidoki means “sometimes” in Japanese. Legno, who has always had a deep love of Japan and fascination with world cultures, chose the word because he feels “everyone waits for moments that change one’s destiny, by chance or by meeting a new person”. Simone's special moment arrived when his designs drew the attention of entrepreneurs Pooneh Mohajer and Ivan Arnold, who spied the art on his personal website and convinced him to move to L.A. to start up a dynamic new partnership with them.
Simone Legno is Simone Legno is also a Creative Director, he is going in my list of idols I adore and are Creative Directors, it is my dream to become one too! Waahoo!
“tokidoki is the hope, the hidden energy that everyone has inside, It gives us the strength to face a new day and dream about something positive and the hope that something magical will happen to us.” - Simone Legno
